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High-end brands need a certain amount of indifference in order to project an aura of leadership and quality. Don’t be pushy in your stores and don’t be pushy in your PR.

What opportunities does this create?

“The impermanence of the Web used to be a way of life,” she said. “A site could be gone in weeks, months. But Google and Gmail came along and changed that, and now we always expect to have a copy of our lives online.” - Joanne Mcneill via NYtimes
Looking to cut fuel costs?  To show that some vehciles can safely use less-costly regular instead of premium, Edmunds includes two lists in this article, based on 2008-2012 model year vehicles:
"Premium Required" and "Premium Recommended".  The only Land Rover models on Edmunds "premium recommended" list are LR2 and Evoque.
(via To Save Money on Gas, Stop Buying Premium — Edmunds.com)

Looking to cut fuel costs?  To show that some vehciles can safely use less-costly regular instead of premium, Edmunds includes two lists in this article, based on 2008-2012 model year vehicles:

"Premium Required" and "Premium Recommended".  The only Land Rover models on Edmunds "premium recommended" list are LR2 and Evoque.

(via To Save Money on Gas, Stop Buying Premium — Edmunds.com)

As a part of an attribution methodology that leverages the entire stack of marketing touchpoints experienced by the user - as opposed to just looking at the last ad - a whole host of metrics can be calculated.  One of them is time lag, but broken down further into a variety of “path markers,” such as:

·       Time lag from First Impression to First Conversion

·       Time lag from Last Impression to First Conversion

·       Time lag from First Click to First Conversion

·       Time lag from Last Click to First Conversion

·       Time lag from First Website Visit to First Conversion

Among Optimedia CEO Antony Yong’s ideas?  Give away 100 Million iPads:

Give away 100 million iPads. I’m serious. Make tablets ubiquitous in schools, fast-food restaurants, bus stops, trains, planes, libraries — anywhere that people have downtime to spare. Get Americans reading again. Consider it a public service. Get a new, younger, more connected consumer who stopped picking up a newspaper years ago to read, watch, hear and touch your content.

And since tablets are a more advertiser-friendly platform than the web, I don’t mind if you give this content away.

We had an audience who trusted us and lots of evidence people did what we suggested,” Mr. Lerer said. “Why are we sending all the value to the people we write about editorially? Why can’t we capture some of that value ourselves?